Men's care · Curated goods · Est. 2018
One routine. One membership. Everything unlocked.
Three shelves, very few products, all open to everyone. Subscribe to The Routine and become a member: lower prices on every shelf, first access to every drop.
The Routine · Delivered monthly
Five steps. Zero decisions.
- AM Face cleanser, low-strip formula 60 days
- AM Moisturizer + SPF 30 45 days
- PM Recovery night cream 60 days
- — Hair paste, natural finish 90 days
- — Body wash, cedar + vetiver 30 days
Built to your shelf, not ours
Includes full membership
Drop 001 · Live now
Shop the shelves. No membership required.
The shelves are being stocked. Check back soon.
Members pay the lower price on everything. One Routine subscription unlocks it all, and pays for itself in two orders.
Drop 001 · The makers
Meet the makers
Made by people we can call.
Every accessory on our shelves comes from an independent Canadian maker. Small batches, signed work, materials that age well. We visit the workshops. We know the hands.
The math · In plain sight
Two prices. Always visible. One way to unlock the second.
| Item | Guest price | Member price |
|---|---|---|
| Face Cleanser | $32 | $26 |
| Moisturizer + SPF 30 | $42 | $34 |
| Leather Valet Tray | $88 | $74 |
| Field Watch, 38mm | $240 | $204 |
| Wool Overshirt | $210 | $178 |
Very few products. Chosen like we have to live with them. Because we do.
One membership · All of it
Subscribe to The Routine. Everything else opens.
No tiers, no add-ons, no fine print. One subscription carries every privilege we offer.
- Member pricing on every shelf: care, accessories, fashion
- The Routine, delivered on your schedule
- 48-hour early access to every drop
- The private HimBoss community
- Ambassador status: earn commission sharing the brand
- A vote on every product and maker we bring in